Disciples of Haute

Project PopUp NYC Offers Designers & Fashion Techs the Opportunity to Compete for Retail Space, Exposure, & $$$

Wednesday, August 1, 2012 — In an effort to support and cultivate the New York City fashion industry, the New York City Economic Development Corporation (NYCEDC) has recently announced its collaboration with STORY, a 2,000 sq. ft. retail space located in Chelsea,to launch Project PopUp NYC, “a competition that offers the city’s most promising fashion retailers and technology start-ups the opportunity to win prizes including a temporary pop-up shop, PR and marketing support and valuable business mentoring to coincide with New York Fashion Week in September.”

The project, which is an initiative of Mayor Bloomberg’s Fashion.NYC.2020 program, will offer retail space at STORY to three fashion retailers and eight fashion technology companies this September.

What’s at stake? Winners will receive 100% of sales (from all contestants), $25,000 worth of business services, and exposure at key industry events. Big exposure because the “judges for the competition include fashion designer Norma Kamali; Brandon Holley, editor-in-chief of Lucky magazine; Vanessa von Bismarck, founder of Bismarck Phillips Communications & Media (BPCM); Andy Dunn, chief executive officer of Bonobos; and Shana Fisher, managing partner of High Line Venture Partners.”

We look forward to covering this design/tech. competition so stay tuned for updates here at DOH!

For more information about Project Pop-Up, visit projectpopupnyc.com.